Electronic Arts is on track to sell $750 million worth of full-game downloads and other digital content this year, accounting for 20% of the company’s annual revenue, CFO Eric Brown said at a UBS investor conference in New York yesterday.
The publisher’s digital business, which spans games for social networks, smartphones, and console systems, is largely based on “organic” franchises such as Madden NFL and FIFA soccer. “We think we’re growing most rapidly in DLC for the console; the majority of our growth — 85% — is organic versus acquired,” Brown said (via Gamasutra). But the executive also noted that growth opportunities remain for packaged media as well: “We think digital starts with the disc and the high-definition platforms.”
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