At Activision Blizzard, revenues from digital channels increased by more than 30% year-over-year during the company’s first quarter (ended March 31), with downloadable content, online subscription games, and other products accounting for more than 50% of non-GAAP net revenues.
As All Things Digital reports, downloadable content sales comprised a sizable portion of Activision’s digital revenues in Q1, most notably a $15 content pack for the publisher’s “Call of Duty: Black Ops.” The Xbox Live version of the DLC pack garnered some 1.4 million downloads within 24 hours of launch, according to Activision chief executive Robert Kotick.
Digital channels accounted for $428 million in net revenues during the quarter on a GAAP basis, and $440 million on a non-GAAP basis. The category includes revenues from subscriptions and licensing royalties, value-added services, downloadable content, digitally distributed products, and wireless devices.
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